{"id":531,"date":"2022-03-05T13:27:06","date_gmt":"2022-03-05T13:27:06","guid":{"rendered":"http:\/\/smart.onlinesarafi.com\/index.php\/2022\/03\/05\/basic-attention-token-bat-whitepaper\/"},"modified":"2022-03-05T13:27:07","modified_gmt":"2022-03-05T13:27:07","slug":"basic-attention-token-bat-whitepaper","status":"publish","type":"post","link":"https:\/\/smart.onlinesarafi.com\/index.php\/2022\/03\/05\/basic-attention-token-bat-whitepaper\/","title":{"rendered":"Basic Attention Token (BAT) Whitepaper"},"content":{"rendered":"<div readability=\"74.178082191781\">\n<p>Digital advertising is broken. The marketplace for online advertising, once dominated by advertisers, publishers and users, has become overrun by \u201cmiddleman\u201d ad exchanges, audience segmentation, complicated behavioral and cross-device user tracking, and opaque cross-party sharing through data management platforms.<\/p>\n<p>Users face unprecedented levels of malvertisements and privacy violations. Mobile advertising results in as much as $23 per month in data charges on the average user\u2019s data plan, slow page loads, and as much as 21% less battery life. In response, over 600 million mobile devices and desktops (globally) employ ad blocking software and this number is growing. Traditional publishers have lost approximately 66% of their revenue over the past decade, adjusted for inflation. Publishers face falling revenue, users feel increasingly violated, and advertisers\u2019 ability to assess effectiveness is diminished. The solution is a decentralized, transparent digital ad exchange based on Blockchain. The first component is Brave, a fast, open source, privacy-focused browser that blocks third party ads and trackers, and builds in a ledger system that measures user attention to reward publishers accordingly. Brave will now introduce BAT (Basic Attention Token), a token for a decentralized ad exchange. It compensates the browser user for attention while protecting privacy.<\/p>\n<p>BAT connects advertisers, publishers, and users and is denominated by relevant user attention, while removing social and economic costs associated with existing ad networks, e.g., fraud, privacy violations, and malvertising. BAT is a payment system that rewards and protects the user while giving better conversion to advertisers and higher yield to publishers. We see BAT and associated technologies<\/p>\n<p>as a future part of web standards, solving the important problem of monetizing publisher content while protecting user privacy.<\/p>\n<p> <a href=\"https:\/\/www.allcryptowhitepapers.com\/wp-content\/uploads\/2018\/05\/Basic-Attention-token-whitepaper-BAT.pdf\" class=\"pdfemb-viewer\" data-width=\"max\" data-height=\"max\" data-toolbar=\"bottom\" data-toolbar-fixed=\"on\">Basic Attention token whitepaper BAT<br \/><\/a><\/p>\n<p><strong>Buy this token on Binance with our <a href=\"https:\/\/www.binance.com\/en\/register?ref=Z77JMMWN\">referral link<\/a> &#038; get a 10% discount on your trading fees!<\/strong><\/p>\n<p><a href=\"https:\/\/www.binance.com\/en\/register?ref=Z77JMMWN\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyload aligncenter size-medium wp-image-20207\" src=\"\" data-src=\"https:\/\/www.allcryptowhitepapers.com\/wp-content\/uploads\/2018\/05\/binance-300x169.png\" alt=\"\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/www.allcryptowhitepapers.com\/wp-content\/uploads\/2018\/05\/binance-300x169.png 300w, https:\/\/www.allcryptowhitepapers.com\/wp-content\/uploads\/2018\/05\/binance-1024x576.png 1024w, https:\/\/www.allcryptowhitepapers.com\/wp-content\/uploads\/2018\/05\/binance-768x432.png 768w, https:\/\/www.allcryptowhitepapers.com\/wp-content\/uploads\/2018\/05\/binance-1536x864.png 1536w, https:\/\/www.allcryptowhitepapers.com\/wp-content\/uploads\/2018\/05\/binance.png 1600w\" data-sizes=\"(max-width: 300px) 100vw, 300px\"><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Digital advertising is broken. The marketplace for online advertising, once dominated by advertisers, publishers and users, has become overrun by \u201cmiddleman\u201d ad exchanges, audience segmentation, complicated behavioral and cross-device user tracking, and opaque cross-party sharing through data management platforms. Users face unprecedented levels of malvertisements and privacy violations. Mobile advertising results in as much as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":532,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/smart.onlinesarafi.com\/index.php\/wp-json\/wp\/v2\/posts\/531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smart.onlinesarafi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smart.onlinesarafi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smart.onlinesarafi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smart.onlinesarafi.com\/index.php\/wp-json\/wp\/v2\/comments?post=531"}],"version-history":[{"count":1,"href":"https:\/\/smart.onlinesarafi.com\/index.php\/wp-json\/wp\/v2\/posts\/531\/revisions"}],"predecessor-version":[{"id":533,"href":"https:\/\/smart.onlinesarafi.com\/index.php\/wp-json\/wp\/v2\/posts\/531\/revisions\/533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smart.onlinesarafi.com\/index.php\/wp-json\/wp\/v2\/media\/532"}],"wp:attachment":[{"href":"https:\/\/smart.onlinesarafi.com\/index.php\/wp-json\/wp\/v2\/media?parent=531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smart.onlinesarafi.com\/index.php\/wp-json\/wp\/v2\/categories?post=531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smart.onlinesarafi.com\/index.php\/wp-json\/wp\/v2\/tags?post=531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}