{"id":3162,"date":"2022-03-05T18:19:09","date_gmt":"2022-03-05T18:19:09","guid":{"rendered":"http:\/\/smart.onlinesarafi.com\/index.php\/2022\/03\/05\/leadcoin-whitepaper\/"},"modified":"2022-03-05T18:19:09","modified_gmt":"2022-03-05T18:19:09","slug":"leadcoin-whitepaper","status":"publish","type":"post","link":"https:\/\/smart.onlinesarafi.com\/index.php\/2022\/03\/05\/leadcoin-whitepaper\/","title":{"rendered":"Leadcoin Whitepaper"},"content":{"rendered":"<div id=\"post-939\">\n<div class=\"entry-content\" readability=\"61.914862204724\">\n<p>Abstract<\/p>\n<p>Businesses today find new potential customers through a combination of classic,<br \/>offline methods and newer, digital marketing strategies. One of the most common<br \/>digital marketing practices today is the use of pay-per-click (PPC) ads on Google<br \/>(Adwords and Adsense) and Facebook. This method allows businesses to drive<br \/>traffic, or new visitors to their website in an effort to generate more business from<br \/>new customers. These PPC ads represent the first step of a classic digital marketing<br \/>funnel.<\/p>\n<p>Some businesses prefer to skip the step of converting traffic to leads and simply<br \/>purchase lists of cold (old) leads that have not expressed a need in real time. This<br \/>means that a salesperson needs to reach out those leads and check if they have an<br \/>interest.<\/p>\n<p>The Opportunity<br \/>Google and Facebook currently dominate PPC advertising. According the Statistics<br \/>Portal, Google generated over $79 billion in advertising revenue and Facebook<br \/>generated over $26 billion in 2016. With an average of 17% yearly growth for Google<br \/>and 54% yearly growth for Facebook the total ad revenues for both companies will<br \/>surely top $100 billion in 2017. While businesses invest large sums of money to<br \/>acquire new customers, a large majority of them remain unsatisfied with their<br \/>resulting leads. This dissatisfaction opens the door for businesses to work with a<br \/>new method of buying real-time leads.<\/p>\n<p>The Problem<br \/>Leads are the fuel of every business; however, nearly every business suffers from<br \/>the same problem which is a lack of affordable and qualified leads. According to<br \/>Hubspot, the average conversion rate for Google Adwords across all industries is<br \/>2.7%. These low conversion rates yield very low satisfaction, as only 22% of<br \/>businesses are currently satisfied with their conversion rates. Lead lists offer an<br \/>even lower conversion rate, as leads from such lists are completely cold, having<br \/>shown no interest.<\/p>\n<p>This means that over 95% of the money that businesses spend on acquiring<br \/>new leads is wasted.<\/p>\n<p> <a href=\"https:\/\/www.leadcoin.network\/\" target='_blank\"' rel=\"noopener\"> Leadcoin Website<\/a> <br \/><a href=\"https:\/\/drive.google.com\/file\/d\/1YlZhHsvHuD0K0XRDz_W1M6xdhLvSZPcx\/view\" target='_blank\"' rel=\"noopener\"> Leadcoin Whitepaper <\/a> <strong><\/strong><\/p>\n<p>Social<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Abstract Businesses today find new potential customers through a combination of classic,offline methods and newer, digital marketing strategies. One of the most commondigital marketing practices today is the use of pay-per-click (PPC) ads on Google(Adwords and Adsense) and Facebook. This method allows businesses to drivetraffic, or new visitors to their website in an effort to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3162","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/smart.onlinesarafi.com\/index.php\/wp-json\/wp\/v2\/posts\/3162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smart.onlinesarafi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smart.onlinesarafi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smart.onlinesarafi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smart.onlinesarafi.com\/index.php\/wp-json\/wp\/v2\/comments?post=3162"}],"version-history":[{"count":1,"href":"https:\/\/smart.onlinesarafi.com\/index.php\/wp-json\/wp\/v2\/posts\/3162\/revisions"}],"predecessor-version":[{"id":3163,"href":"https:\/\/smart.onlinesarafi.com\/index.php\/wp-json\/wp\/v2\/posts\/3162\/revisions\/3163"}],"wp:attachment":[{"href":"https:\/\/smart.onlinesarafi.com\/index.php\/wp-json\/wp\/v2\/media?parent=3162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smart.onlinesarafi.com\/index.php\/wp-json\/wp\/v2\/categories?post=3162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smart.onlinesarafi.com\/index.php\/wp-json\/wp\/v2\/tags?post=3162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}